Want to earn passive income from home selling online courses? Having the right tools and resources at your disposal is going to be critical.

But with the plethora of different tools available, it can be really confusing to know which ones to choose!

Well, not to worry, because I've done all the hard work for you. I've spent countless hours trying and testing all sorts of digital marketing tools, and curated only the best tools that have been essential for growing my own passive online education business.

These tools are the machinery that run behind-the-scenes of my business and generate passive income for my family while I focus on the important things in life...

Like changing diapers. Or wiping runny noses. Or running to shut off the water in a flooded apartment.

(Did I mention I have 4 kids and 34 tenants? Never a dull moment in the Fernandez household!)

Note: some of the below links are affiliate links, which means I may receive a small commission if you purchase through my link. You will NOT be charged anything extra– in fact, I have developed special relationships with many of the companies below and they let me offer special discounts, just for you! You'll find all those special deals below.

All-in-One Marketing Platform


Kajabi is the tool I use to build my entire online education business that you see here. Whether you’re creating an online course, setting up marketing automation, or designing your website, Kajabi has got you covered.

Try Kajabi FREE

Here's Why I Love Kajabi

Most "experts" will tell you that you need a ton of tools to start an online business. But this is simply not true.

The reason you hear influencers recommending lots of tools is because they earn a commission for every tool that you buy based off their recommendation. So while I'm probably going to make some people mad by saying this, I should honestly tell you that if you decide to go with Kajabi, you may NOT need any of the tools listed below:

  • Blog Hosting & Domain Name (e.g. Bluehost)
  • WordPress & WordPress Theme (e.g. Elegant Themes)
  • Email List Software (e.g. ConvertKit)
  • Opt-in Forms & Popups (e.g. Hello Bar)
  • Landing Page Builder (e.g. LeadPages)
  • Sales Funnel Builder (e.g. ClickFunnels)
  • Online Learning Platform (e.g. Teachable)
  • Membership Site Platform (e.g. LearnDash)
  • Forum Builder (e.g. BuddyPress)

All the most important features you need to build an online business are built right into the Kajabi platform. So if you only purchase ONE tool, this is the one to get!

That being said, you may decide that Kajabi or an all-in-one platform isn't for you. If you decide to "mix and match" tools instead, here are my recommendations for the best tools in each category (plus other useful resources)...

Blog Hosting & Domain Name


Bluehost is what I use to host a professional blog so that I can drive tons of traffic to my website. They're the #1 recommended web hosting by, and every account features 1-click WordPress installation.

Try Bluehost

WordPress Theme

Divi by Elegant Themes

Divi is the WordPress theme I use to create gorgeous and unique websites without needing any coding or design skills whatsoever.

Try Divi

Email List Software


ConvertKit is the perfect email marketing software for beginning to advanced solo entrepreneurs. It's affordable, yet powerful, and makes growing and nurturing your email list easy peasy.

Try ConvertKit

Opt-in Forms & Popups

Hello Bar

Hello Bar is the software I use to create high-converting email opt-in forms aaaaall over my website (2-step opt-ins, exit pops, scroll box, floating bar, etc.). They're the easiest to use conversion optimization & lead generation software in the world.

Try Hello Bar

Pinterest & Instagram Scheduling


Tailwind's SmartLoop feature makes posting on social media easy and automatic– this is how I grew my Pinterest account to over 170K monthly views!

Try Tailwind

Social Sharing Buttons

Social Warfare

Social Warfare adds beautiful social share buttons to your blog, and it's also what I use to make sure visitors pin the correct images on Pinterest.

Try Social Warfare

Graphic Design


I use Canva to create all my downloadable PDF lead magnets. I also use it to create perfectly formatted graphics for my social media profiles in a pinch.

Try Canva

Photo, Video & Audio Editing

Adobe Creative Cloud

I subscribe to Adobe's Creative Cloud, so I get all of the top-of-the-line software for my creative projects, including Photoshop, Illustrator, Premiere Pro, and much more.

Try Adobe CC

Pro Graphic Designers


Need a professionally designed logo or book cover? Let the 99designs community of 1.66M designers create dozens of designs for you... then pick your winning design. Or you can invite a specific designer to work for you, like I did to get my awesome logo designed.

Try 99designs

Photo Retouching Service

Fix The Photo

Fix the Photo offers affordable online photo editing services starting at only $2 per image. I trust these guys to do any advanced portrait editing/retouching that I need done.

Try Fix the Photo

Virtual Workers is the world's largest and safest marketplace for finding rock star virtual help in the Philippines. Whenever I need to hire a new virtual assistant for my team, this is where I go first.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.