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The Busy Parent's Step-by-Step Guide to

Earning Passive Income from Home with Online Courses

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"As a new father, juggling a job, dirty diapers, late nights, and a fledgling online business, Mary has provided me with guidance, encouragement, and inspiration to help me get my business off the ground. I've found clarity in the type of products I want to sell and a clear path to turning a side hustle into a full time business."

Greg Digneo, Founder of Entice

So You Dream of Earning Passive Income from Home, but You're Thinking...

"There's never enough time in the day! I need blog posts, opt-ins, a course to sell... but after doing the dishes, folding the laundry, and getting dinner on the table, I'm spent."

"How do I get started when I don't have any audience? I've got ZERO traffic, and all 4 people on my email list are family members."

"I don't know what I should be focusing on every day to start making passive income. I just wish someone would give me a step-by-step plan."

"Creating an online course and marketing it sounds overwhelming, and I'm not good with technology. Maybe I'm just not cut out for this."

"I don't know if I can do everything myself, but I don't have the budget to outsource. The whole reason I need extra money in the first place is we're flat out broke!"

"I constantly over-analyze and over-think EV-ER-Y-THING. At this rate, I feel like I'll never get my course off the ground."

I Know Just How You Feel.

Dear Course Creators, Bloggers, and Mom & Dadpreneurs,

For the past 8 years, I've grown my online education business through trial and error.

In 2011, I launched my first online business and sold multiple 5-figures in courses and educational products– with nothing but a blog, a tiny email list, and a few automated emails.

In 2016, I learned how to take my marketing to the next level through hand's on experience managing the content for an 8-figure online business.

In 2017, I built my second popular blog and online education business from scratch.

But if that sounds really awesome, here's something else you should know:

I've FAILED way too many times to count.

Business ideas that didn't pan out. Partnerships that went awry. Courses that no one bought. Money that went down the drain.

In the midst of major sleep depravation, I've looked at other people who seemed more successful and wondered, "Why is it taking me so long to 'make it'??"

But every time things didn't go the way I wanted, I got up, dusted myself off, and went back to the drawing board.

My dream of earning a living from home selling online courses was just too big to give up on!

Having come out the other side of that tunnel–now earning passive income consistently with minimal effort (and 4 kids in tow!)–I'm here to tell you that YOUR dream is too big to give up on.

You see, you've been given a very special gift that needs to be shared.

Creating an online course isn't just about you needing the money.

Of course you DO need to get paid. Your family needs you to get paid! But this is so much BIGGER than that.

Because whether you realize it yet or not, there's a group of people out there who are counting on you to create a special course just for them.

You may not know what that course is exactly. But trust me– a desperately needed, one-of-a-kind course is there somewhere inside of you.

I believe there is an important course inside everybody. You just need to discover it. And once you do, you won't just be building passive income... you'll be building your legacy.

In my flagship program, Persuasion Education, I'll help you get crystal clear on exactly what you have to offer that no one else has. We'll turn that into your own signature online course. And then we'll sell it... completely on autopilot.

I'll give you the EXACT action steps and teach you ALL the skills you need to create and sell online courses yourself, from scratch.

You don't need multiple digital marketing certifications, stressful launches, or a ton of time and money. Like I said, I've done that all already so you don't have to.

And if you're wondering how you're going to do this as a stay at home parent, or while working a day job... well, if I can do this while raising/homeschooling 4 kids under the age of 10, I think anybody can!

YOU can do this!


Let's Make Your Dream of Working from Home Come True!

When you join my flagship program, you'll learn how to:

Turn your passion into an in-demand online course

Create "passive income machines" to sell your course on autopilot, 24/4 (ZERO stressful, risky, or time-consuming launches)

Grow your business by 10K+ potential students per month with a blog (NO paid ads or hired help required)


Persuasion Education

Here's How it Works:

Persuasion Education isn't another course to squirrel away for later. It's a complete system for building your online education business from scratch. (Think "MBA School for Online Course Creators.")

Watch a Video Lesson

In 6 core, step-by-step modules, you'll learn the precise system I use to create and sell online courses. Plus, you'll have access to even more advanced strategies, with over 100 video lessons at your fingertips!

Do the Prescribed Action Step

Each lesson includes clear action steps so you're constantly moving forward instead of getting stuck. We get into all the nitty gritty technical stuff, so you're literally like, "Point, click, done!"

Get Feedback

You may be a "solopreneur," but you'll never have to fly solo. I'll personally reply to all your burning questions in the comments of each lesson, so you can be confident that you're on the right track.

"When I enrolled in Persuasion Education, I was struggling to balance life as a stay at home dad while trying to get my online Fat Loss Coaching business running. Mary's easy-to-follow systems provided actionable and effective strategies that I was able to implement immediately. As a result: my website traffic doubled, and I'm experiencing steady growth in my roster of paying clients. I'm finally able to work from home and contribute to my family financially, while following my passion. And it's all thanks to Mary and Persuasion Education."

Pete Cataldo, Fat Loss Coach & Founder of PeteCataldo.com

Module 1:

Dominion Domination

In the first module, we'll hone in on your unique niche and create a plan to dominate it! Through a series of videos, exercises and action steps, you'll...

Discover the valuable, one-of-a-kind course you were BORN to create.

Create your Manifesto (and how you'll introduce yourself to everyone you meet from now on).

Figure out exactly how much demand there is for your course so you KNOW it's going to sell.

Figure out the perfect price for your course (advice from my MBA hubby).

Get deep inside the head of your target student and learn precisely what triggers them to buy.

Map out a solid, do-able plan for launching your course using the "Attainable Goal Formula."

Module 2:

Your Flagship Program

Next, we'll make your idea come to life by creating & launching your signature online course. In this module, you'll...

Learn a simple way to map out a course that'll knock your students' socks off.

Easily edit your videos to perfection so they look & sound a-MA-zing.

Create slide presentations that keep students captivated and engaged.

Learn how to use Kajabi–the most powerful digital marketing platform for online course creators–to host, market, and sell your course.

Record high-quality videos without breaking the bank– I'll show you exactly what I use.

Launch the "beta version" of your program and get everyone talking about it!

Module 3:

Website Wizardry

In this module, we'll build a mesmerizing website that reflects your unique brand– and believe it or not, you can do it all YOURSELF. You'll...

Design a memorable Brand Identity that reflects your unique personality.

Rock your hair and makeup with my hair and makeup artist, Amanda Thorne.

Design your own professional logo, social media images, and more using Adobe Photoshop, or completely free tools.

Take your own personal branding photos using tricks from my photographer, Heidi Hapanowicz (a smart phone and a friend is all you need).

Discover your Personal Style and build a flattering Brand Capsule Wardrobe with my stylist, Hilde Fossen.

Build a gorgeous website–with ZERO coding skills–that'll make people ask, "Who's your web designer??"

Module 4:

Hand's Off Launches

In Module 4, we'll sell your course while you kick back and relax with easy-peasy-lemon-squeezy "evergreen" launches! You'll...

Learn why pushy, one-off launches aren't the answer if you want to build a business that lasts (and what to do instead).

Ditch the dreaded live webinar and completely automate your free workshops and masterclasses!

Motivate prospective students to take action NOW by giving them the exciting experience of your "Epic Episodic Launch."

Design drool-worthy sales and checkout pages that'll have prospective students saying, "I've just GOT to have this course!"

Write an addictive, "Choose Your Own Adventure" email sequence that entices people to buy your course without having to "sell" them.

Learn how to use Kajabi to build powerful sales funnels and marketing automations that work for you 24/7, so you can get back to sipping that margarita... or changing that dirty diaper.

Module 5:

Google Traffic 101

In Module 5, we'll drive a steady stream of traffic to your website that just keeps going like the Energizer Bunny... without paying a cent on advertising! You'll...

Uncover a gold mine of blog topics that your competitors haven't thought of.

Write posts that attract ardent fans and establish you as the go-to expert in your field.

Learn how to write killer headlines that are impossible to look away from.

Search Engine Optimize (SEO) your blog posts using my personal Pre-Publish Checklist.

Use a simple 3-Sentence Formula to get your posts found on Page 1 of Google.

Build backlinks to grow the authority of your website, and exponentially grow your traffic.

"Mary Fernandez is a power house. Her feedback was clear and spot on about what works for audiences today. Mary is so positive and energetic she makes you believe in yourself so you can put yourself out there. Within weeks, I was getting featured in popular publications!"

Elisabeth Stitt, Founder of Joyful Parenting

Module 6:

Painless Promotion

In this module, we'll boost your traffic and grow your email list with fast-acting promotion strategies that don't require posting on social media all day. You'll...

Learn how to get readers to share your blog posts like crazy.

Learn the 3 best, fast-acting methods to grow your audience organically.

Deploy automated social media campaigns using free tools.

Get advice from leading Facebook Ads expert, Michelle Bridger, on how to make FB advertising work for you.

Learn the power of the Teaser Email and utilize it to drive traffic AND rank higher in Google.

"I had the idea for my dream business swirling in my head for almost 2 years, but I constantly over-thought and over-analyzed everything, and never quite got it off the ground. I signed up for Persuasion Education, hoping that it would give me the push I needed, and it was one of the best decisions I ever made for my business. Mary's step-by-step "here's what you need to do, nothing more, nothing less" approach kept me moving forward instead of getting stuck in my own head, not to mention she's such an awesome and encouraging mentor. I now have an online business that I'm so proud of, and now I make money doing what I love."

Melody DiCroce, Founder of Soloprenista

Join Persuasion Education Today

The eLearning market is expected to hit $398 Billion by 2026. If you want to make passive income from home with online courses, NOW's the time to start!

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