9 Quick & Dirty Tricks to Sell Your Online CourseSep 25, 2020
Want to sell your online course fast? Smart entrepreneurs know the most efficient techniques. In this guide, we'll share 9 quick & dirty tricks to sell your online course.
So you've finally finished creating your course. Congratulations! The most difficult part is over.
Now, however, is where the rubber meets the road. You need to start getting students– and as quickly as possible.
The sooner you get real students into your course, the sooner you can receive feedback, make tweaks and improvements, and of course start making money.
Here are 9 quick and dirty "tricks of the trade" to sell your online course fast...
1. Create Social Media Accounts
One of the best ways to make sales is to use social media to promote your online courses. If you don’t yet have profiles on different social media platforms to promote your courses, this is the time to finally create them and start using social media marketing to its fullest.
Here are just a few reasons why this type of marketing is important for you as an online course creator:
- It Creates Buzz and Gives You Exposure. Social media is one of the best places to start talking about your online courses to create buzz. More often than not, word of mouth is incredibly important in the overall success of your courses. Moreover, social media marketing can give you the exposure you need to get to as many online users as possible and have more potential students take your classes.
- It Helps You Build an Online Follower Base. When it comes to retaining customers in your online courses, the best way to do this is by having a good online follower base that will be constantly taking more and more of your classes. Social media, of course, is the best place to grow this base.
- It Allows You to Build Anticipation. Building anticipation for your new course is essential for having more students pre-enroll long before the class itself starts. What better way to raise anticipation than by getting in touch with your potential clients directly on the platforms where they like to hang out online?
- It Gives You Networking Opportunities. Social media also gives you opportunities to connect with other similar online course creators and potential partners, start influencer marketing, and so much more.
2. Launch an Ad Campaign
Launching ad campaigns allows you to get the word going about your online courses in a professional manner, in the quickest way possible.
When you put out online ads that were designed by a specialist graphic artist or marketer, you show that your courses are not a scam and come from your own reputable “brand”. Besides, online ads are can be relatively affordable based on the parameters you choose for your campaigns.
A good starting point for ad campaigns comes from taking what you already do and adding advertisements to it. For example, you can launch ad campaigns specifically on the social media platforms you are already using to grow your audience and promote your course. This will allow you to make the two–ad and social media campaigns–work closely and support each other increasing each other’s effectiveness.
3. Share on a Podcast
There are two ways to talk about your online courses on a podcast: you can either start your own podcast, or you can become a guest on multiple existing podcasts. You can also do both for a greater impact (although the quick and dirty way is obviously to be a guest on someone else's show).
Here are some general tips to follow with podcasts:
- Know the Difference. There are two main types of podcasts: audio and video. Sometimes, these are combined with creators posting the video version on YouTube and the audio version on multiple audio platforms like iTunes, Spotify, etc. On audio-only podcasts, find a way to present your information with words as precisely as possible. But for video podcasts, make sure to have some visuals too!
- Choose Your Specialty. Podcasts often rely on the persona of the host to maintain the pace and stay entertaining, so the guests should also be “bright” individuals to make an impact on the audience. The best way to be remembered is by choosing your specialty and presenting yourself in a certain way that will make people want to enroll in your online courses.
- Check Your Manners. And always remember to be polite! Leaving a bad impression on the audience must be your worst nightmare as it will only waste your time and prevent you from getting more students in your classes.
To learn how to get featured on popular podcasts in your niche, enroll in our Expert Overnight course.
4. Guest Post on Blogs
Another great way to keep up the discussion about your online courses is by guest posting on various blogs.
This guest blogging technique is quite effective when done right as it allows you to promote your classes without explicitly promoting them (i.e. it's a kind of a “concealed” marketing tactic). For those who don’t want to be on the nose with their marketing, this digital marketing approach is perfect.
But even better, when you get featured on the right blogs, you can literally get hundreds of new students in your course overnight.
The best blogs to guest post on are the ones that are the most relevant to your courses, and have the most engaged audience. So, for example, if your online classes are about illustration, you will want to write for blogs dedicated to graphic design, illustration, and digital art. Their posts should have lots of comments, which is a good indicator of an engaged audience.
Do your research and make a list of blogs you would like to write for. Then, get in touch with them and see which blogs agree to publish your piece with the promotion of your courses in it. Write your articles and submit!
To learn how to write for prominent blogs in your niche, enroll in our Expert Overnight course.
5. Run a Demo Webinar
A demo webinar works pretty much just like any other demo you encounter of various games, software, and apps. A demo is meant to give a taste of the actual product or service to make your potential customers interested in purchasing the actual thing.
Most people love demos because they also help them make the right decision when choosing between multiple available offers. In other words, demo webinars can be extremely useful to both you and your potential students... and they'll love you for it!
To create a demo webinar, first, consider the platform. Perhaps your Instagram or YouTube profile is perfect for this because you already have a big follower base there. Besides, it’s easy to offer a webinar for free on these platforms.
Alternatively, you can use your website or whatever platform you use for your actual webinars. Then, take the most exciting elements from your class and simplify them. This is your demo webinar.
6. Connect with Partners
Though it can be very tempting to remain a lone wolf, finding and connecting with partners can help you very quickly increase the number of your students.
Collaborations are often seen as a way to cross-promote each other, but they also offer new opportunities to the audience by providing them with a unique offer of combined value. Moreover, your partner might have the resources that you're lacking that will help you succeed!
As mentioned earlier, social media platforms are great for building relationships with potential partners. Just like you, other online course creators promote their classes on social media, so you should simply find these people and decide who you would like to work with. Then, you will only need to get in touch with them and start discussing the opportunities you two can offer each other.
One thing to remember when looking for and connecting with partners is that they don’t necessarily have to be in the same exact niche as you, but you should have a similar audience. For example, you might be offering baking classes while they offer knitting classes. You could easily combine the two to offer “hobby” classes that help homemakers find a new hobby, since baking and knitting are both great classes for that particular audience.
7. Offer a Beta Discount
Just like demo webinars, course discounts allow you to provide your audience with a way to try your courses without investing a lot from the very first time. While a demo is absolutely free, beta discounts let your very first students purchase your course at a lower price than what you intend to sell it for. This way, you get students quicker (which means valuable feedback and testimonials for you!) while they get an awesome, once in a lifetime deal.
For instance, let's say you want to sell your course for $497. But for the first 100 students, you'll give it to them for only $249 (50% off).
Also consider offering a free-ride scholarship contest. This is a great way to build buzz and anticipation for your course, and the lucky winner is sure to be an enthusiastic student who you can use in the future as a case study!
8. Create a "Teaser" Course
Teaser courses are different from demo webinars, even though the two are quite similar. A teaser course does not offer a sample or demo version of your webinar, but rather offers a smaller class that potential students can complete to get excited about the actual course.
To create a teaser course, think about what your students need in order to get prepared to take your real course. What would help them to jumpstart the process? How can you give them a "quick win" so that they're more excited than ever to embark on the full journey with you? Your teaser course should give value to the student, while also leaving them begging you for more.
9. Create an Email Autoresponder Sequence
Email marketing has proven time and again that it is an incredibly effective digital marketing technique. By growing your mailing list and launching automated email marketing campaigns, you will be able to create a steady stream of content delivered right to your potential students... turning them into customers automatically.
To grow your email list, make sure you are offering some kind of digital resource in exchange for their email address. People don't give out their emails for nothing these days... you have to give them a compelling reason to do it.
Then, get set up with a robust tool that allows you to create automated email sequences. These emails will deliver value to your new subscribers and encourage them to enroll in your course, without your having to do a thing (after creating them, that is).
The best tool which we recommend to all of our students is Kajabi.
Kajabi is an all-in-one digital marketing platform for online course creators. It not only comes with a sophisticated email marketing tool, but it also comes with ALL the tools you need to create and sell online courses on autopilot. No need to buy a ton of expensive tools– everything you need as an online course creator is included right inside Kajabi.
To sum up, selling your course quickly is not only possible but necessary for the success of your online course business. Use the tips from this guide, and your course has the best chance of becoming popular in no time!
John Edwards is a writing specialist who works at The Writing Judge and Pick The Writer. He is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.