7 SEO Tools for Bloggers That Will Boost Your Blog Traffic in 2019

traffic Feb 27, 2019

Looking for the best SEO tools for your blog? As a blogger, organic search traffic should be your #1 priority. In this post, we'll share a list of 7 best SEO tools for bloggers in 2019.

When running a blog or an online business that relies primarily on search traffic, one area you should always be focused on is rankings and the overall performance of the site on different search engines.

Monitoring your blog's performance and using data-driven insights can help to give you a competitive advantage in your niche.

Luckily for you, most SEO tools available today are designed to provide detailed insights and reports on aspects like traffic sources, keyword analysis, trend analysis, backlink tracking, and campaign measurement among others. Using these tools, you can easily identify areas of improvement for your blog, including how to rank better and garner more organic search traffic.

Google is constantly updating its search technology and making advances into machine learning and artificial intelligence. What this means is, for your blog to be competitive in the search results, you need to stay current with the latest SEO practices and applications. An effective way to do this is by using the best SEO tools on the market.

In this article, we will share with you a comprehensive list of top 7 SEO tools for blogs in 2019. These tools have been carefully vetted for inclusion in this list. In order to make the list, each tool must:

  • Provide historical reports on a wide range of optimization-related metrics.
  • Analyze a website’s performance and content and provide suggestions that will improve search results.
  • Help bloggers and website owners focus on improving free, organic search engine listings.

Let’s dive in to the list...

1. Google Analytics

Google Analytics (GA) is arguably the world’s most popular web analytics and business intelligence tool. It provides a variety of free and premium analytical tools for web-based and mobile users.

One of this tool’s top features is that it uses various funnel visualization techniques to summarize SEO-related data on high-level dashboards where you can access different types of reports.

Google Analytics uses tracking codes which load JavaScript files from servers and set variables for each. The moment a user starts browsing your site, for example, this tracking code automatically collects relevant data from their browser. It also sends cookies to the visitor’s device to help gather anonymous user information as well as examine their activity on your website.

Recently, Google released a special analytics package for mobile to make it more efficient to collect useful data from mobile users. This package comes with tracking codes that can work with JavaScript, PHP, Perl, ASP or .NET Pages, all which are popular platforms for creating mobile websites.

Worth mentioning is that GA is available for free, although heavy users may want to consider its premium version (Google Analytics 360). However, the free package is almost always adequate for most small and medium-sized blogs as its limits are set quite high and therefore it’s unlikely that you’ll exceed them.

An overview of the main features of Google Analytics

Google Analytics is a feature-rich SEO platform that provides invaluable website insights for the commercial success of any online business. By analyzing empirical data, this tool generates advanced reports that are sure to help business owners make more informed decisions concerning their visitors and the market in general.

It would take a day or two to explore the benefits of this platform, so we’ll quickly list its main features below:

  • Advertising reports    
  • Mobile ads measurement
  • Campaign measurement
  • Traffic  sources and flow visualization
  • Mobile traffic
  • Social reports
  • App-specific profiles, metrics, and dimensions
  • Content experiments
  • Custom reports
  • Custom dimensions
  • Crash and exception reporting
  • User’s browser and operating system.
  • Site’s speed analysis
  • Product Integrations
  • E-commerce reporting
  • Event tracking

2. SEMrush

SEMrush is one of the crowd favorites and a powerful tool suite for digital marketers. It provides full visibility into multiple traffic streams and communication channels which in turn helps businesses enhance their marketing approaches. Gather valuable insights and engagement information using this tool to understand what your users want every time they visit your site.

With the SEMrush keyword magic tool, for example, it’s possible to identify topics that your consumers and prospective clients are interested in. Consequently, you can create engaging and SEO- friendly content that both your visitors and search engines love.

Whether you are a blogger, digital marketer, or business owner, SEMrush is one tool that will help you significantly grow your brand online. It provides SEO analysis reports and also generates insights into your competitors' online strategies.

The benefits of this tool to online businesses can be summed up in four main functions; giving you a competitive advantage, strategic advertising, tactical content marketing, and an expanded social media reach.

An overview of the main features of SEMrush

SEMrush offers a wide range of features that bloggers can use to establish the health of their websites and enhance their marketing activities. From website audit tools to competitor comparison, here is a list of the valuable SEMrush features:

  • Keyword Analysis and Research
  • Rank tracking
  • Organic research
  • Crawl Audit Tool
  • Advertising Research
  • AdSense and Ad management
  • Backlinks
  • Competitor analysis
  • SEMrush pie chart and line graph
  • Multiple sites comparison

3. Similar Web

Similar Web is an online competitive intelligence tool that provides web traffic and marketing insights for online businesses. It provides users with an overview of their websites reach, search engine rankings, and audience engagement.

To search for data on Similar Web, all you need is to run a category search by country or industry, or simply enter a specific URL of the target website.

Similar Web generates engaging and insightful metrics from raw website data such as traffic sources, social traffic, organic search, paid search, and more. Its default view (audience overview) presents a summary of website traffic for the last six months. In this view, you can check the global, country, or category rank and also a breakdown of the site’s audience by geographical region or traffic sources. These are invaluable insights that would help any blog improve its marketing strategy.

Using Similar Web also, bloggers can easily establish the best prospect acquisition channels both locally and globally; this makes it easier to create more cost-effective campaigns.

Finally, from an SEO perspective, this tool also helps blog owners discover potential link building opportunities, identify keywords with a potential to generate substantial organic traffic, and unearth the most popular pages in your niche.

An overview of the main features of Similar Web

This platform has a rich visual dashboard that provides a wealth of data grouped into nine divisions namely:

  • General overview
  • Referring sites
  • Social metrics
  • Search traffic
  • Display advertising
  • Audience
  • Similar sites
  • Geography
  • Mobile apps

As you can see, Similar Web and SEMrush share so much in common in terms of features. In fact, the Similar Web Vs SEMrush debate never seems to come to a conclusive end any time it arises on most digital marketing forums, and rightly so. This is because both tools have different strengths in terms of features, functions, supported platforms, pricing, customer support, and many other elements. However, pricing aside, SEMrush looks to win on nearly all fronts when compared to Similar Web.

4. Moz

Moz is a powerful tool that is designed to help bloggers with SEO, content marketing, and links analysis. The platform comes with a comprehensive suite of both basic and advanced functionalities that are particularly valuable for SEO work.

With Moz, it’s easy to monitor the performance of your website, track rankings, monitor social growth, improve on-site SEO, and benchmark your competitors’ link building strategies. Moz is also exceptionally responsive to algorithmic changes in Google, which is great for blog owners and online businesses that rely on search traffic.

An overview of the main features of Moz

Moz provides a wealth of SEO and research tools that offer knowledge and resources you need to optimize your blog. Its main features include:

  • In-depth link analysis
  • Keyword analysis and research
  • An all-inclusive site audit
  • Open site explorer
  • Competitor rank tracking
  • Web crawls and rank tracking
  • Link building opportunities
  • On page recommendations
  • Moz toolbar
  • Pro training webinars
  • Online marketing guides

5. Linkody

Next on our list of elite SEO tools that every blogger needs in 2019 is Linkody. Just as the name suggests, this tool is quite different from the rest we’ve described above as it primarily focuses on backlink analytics - one of the most important aspects of SEO. Although other tools also offer this function, Linkody performs better and is more cost effective.

If you’re looking for an easy to use link building tool, then Linkody might be a worthy contender. It offers a free backlink checker and presents very useful information in a scannable manner.

More specifically, this tool offers the following:

  • Backlink Checking and Monitoring Service – Linkody allows you to monitor your backlinks and provides in-depth analysis of newly created and lost backlinks.
  • Competitor Research – This tool offers insight into the link building strategies your competitors are using and which would be a good starting point if you wish to acquire quality links.
  • Disavow Rule Generator – With Google constantly releasing new algorithms and updating its SEO best practices, this tool helps you eliminate irrelevant and spammy links to ensure compliance to SEO guidelines.
  • SEO Metrics – Linkody pulls the standard rank metrics from key players in the SEO industry such as Mozrank, Majestic, and Alexa. Some of the key metrics to check here include domain authority, spam score, anchor texts, social shares, hosting country, IP addresses, top-level-domain, external links, and more.

6. Alexa

Alexa is an SEO and website traffic analysis tool developed and maintained by Amazon, the e-commerce giant. It gathers key website information through metrics such as traffic sources, keyword usage, monthly searches, traffic statistics, rankings, website comparisons and so on.

With Alexa, you can compare your blog’s rankings and performance against those of your competition. The tool also helps you find the most appropriate keywords for your blog so you can incorporate them in the content strategy and improve your SEO. Additionally, Alexa shows you how you can reach a wider audience for your blog – contacts, leads, or prospects.

An overview of the key features of Alexa

Alexa can be incredibly useful to any blogger or online entrepreneur looking to discover, maximize, and work on actionable ideas that can drive their businesses forward. It does so through the following tools:

  • SEO Audit Tool
  • Keyword Difficulty Tool
  • On-Page SEO Checker
  • Competitor Keyword Matrix
  • Competitor Backlink Checker
  • Website Traffic Statistics
  • Audience Overlap Tool
  • Similar Sites Search
  • Top Sites Search
  • Site Comparisons

7. Ahrefs

Last but certainly not the least on our list is Ahrefs – a massive database system that hosts the world’s largest index of backlinks. This tool provides bloggers with a solid and reliable web crawler that delivers backlink profiles for any website or URL.

Ahrefs gives SEO marketers a detailed outlook of a blog’s background including its backlinks, the anchors deployed, as well as the strength of backlinks.

As you possibly already know, Google penalizes blogs that create unnatural or spammy links and rewards those that get links from healthy sources. Ahrefs helps you determine the quality of backlinks and ultimately boosts your overall rankings while ensuring you remain in the good books of Google.

Bloggers and online business owners can also use the Ahrefs Positions Explorer feature to dig deep into their competitors’ traffic. Use this tool to check the keywords your competitors rank for as well as the organic and paid traffic flow into their websites. This knowledge can help you evaluate the potential keywords for your marketing campaigns.

An overview of the main features of Ahrefs

Ahrefs is a very comprehensive yet easy to use tool with multiple data visualizations and export capabilities. It generates straightforward metrics for your digital marketing campaign through the following features:

  • SEO Toolbar
  • Site Explorer
  • Keyword Explorer
  • Content Explorer
  • Alerts
  • Rank Tracker
  • Batch Analysis
  • Link Intersect
  • Domain Comparison

Conclusion

Looking at the list of SEO tools described here, it’s easy to get overwhelmed or confused when trying to choose the most appropriate one for your blog. But don't let this derail you from your blogging.

Avoid analysis paralysis by taking into consideration key factors such as your budget, the metrics that matter the most to your blog growth, ease of use, and customer support.

Using these, you should be able to narrow it down to just a handful of the best SEO tools for you to boost your blog traffic in 2019 and beyond.


 Jason Morris blogs about the tools he uses every day at The Digital Merchant.

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