7 Foolproof Ways to Find Your Blogging Voice in 2019

traffic Nov 23, 2018

Trying to find your unique voice for your blog? With over 2 million blog posts published daily, finding your own voice is now more important than ever. In this post, we’ll share 7 foolproof ways to find your blogging voice.

Did you know that more than 2 million blogs are published daily?

If you’d like to feel insignificant, just spend some time watching the number of blogs published today tick up here.

(Based on the latest statistics on worldwide blog activity published by WordPress.com via Worldometers.info.)

Depressed yet?

If you’re wondering whether there’s any point for you to contribute in this crowded digital marketing landscape, this post is for you.

Before we dive in, let’s get one thing clear:

Pretty much everything has already been written about.

However, you still have something to offer that no one else has…

Your unique blogging voice.

Any effective digital marketing strategy requires great content. Your content needs to be concise, helpful and memorable. While keeping these elements in mind, your brand voice is what communicates your personality, builds a relationship with your potential customers, and makes you stand out.

But, how are you supposed to blend all these elements together? How are you supposed to sound like yourself, and not like a fraud or straight up generic?

The answer comes down to the cardinal rule of writing:

Don’t be boring.

Articles that read like they have come from a content mill are trite, generic, and ultimately forgettable. Write what is on your heart and have fun with it.

Your audience can tell if you’re having fun… and they can also tell when writing is like drawing blood from a stone. So keep yourself inspired during your writing process, and you’ll have the potential to produce your best content.

via AZ Quotes

Keeping that in mind, let’s dive in to 7 ways to find your unique blogging voice…

1. Experiment, Experiment, Experiment

You don’t need to go completely “Eat, Pray, Love”, but there are some basic questions you should ask yourself to really begin to experiment with your voice…

What are your strengths, and what makes writing fun for you?

For example, are you funny?

Or do you write like a TV lawyer, stacking up the facts, and then slam-dunking the case with a whip-smart conclusion?

Are you excellent at metaphors that just bring the whole thing to life?

As a solopreneur, your business is an extension of yourself. Understanding your own writing personality and adapting it to fit your brand comes across more authentic than trying to re-invent the proverbial wheel. Keep it simple stupid and stick to what you know– YOU.

What you can do today:

In the quest to find your blogging voice, you’ll need guidance and resources from experts in writing, no matter the type.

Sign up for a blogging course for entrepreneurs.

You can also look for creative writing courses.

These courses can focus on Search Engine Optimization (SEO)creative writing as a whole, or zoom in on a particular topic, such as setting or character. Some use a combination of peer-review and guided instruction so you get feedback on your writing.

Still not convinced you need a course? Catering your writing style to a particular target customer isn’t all that different to adopting a fictional character’s point of view. Creative writing, search marketing, and blogging all require that you develop an authentic voice.

Plus, pushing yourself out of your comfort zone will improve your ability to write website copy, email marketing copy, landing page copy, and everything else your business needs!

2. Know the Rules Before You Bend Them

It’s all well and good to personalize your writing style, but first make sure you have a good grasp on the golden rules of writing online copy and useful content marketing materials.

You want to mesh the best of you with best practices, so remember to keep your writing short and sharp, keep an eye on SEO, and choose the active voice. Don’t be too proud to brush up on the do’s and don’ts every now and then by reading articles and guides on content marketing and blog writing.

What you can do today:

The internet is a plethora of educational content. Never before have we had access to so much information. There are a number of blogs dedicated to helping you write better as well as ones that make sure you are addressing the technical details as well.

Stay up to date with Google’s algorithm changes by reading articles on MozSearch Engine Land and Backlinko. Each provides valuable information about how you should structure your content and give you some tangible insights about how SEO works.

And for a great primer, check out this article on How to Optimize Blog Posts for SEO in 2018 (5 Best Practices).

3. Understand Your Blog Audience

Your audience will help you find your blogging voice. You need to understand them so well that you can practically read their minds.

For example, you don’t want to be writing witty pieces full of 90s pop culture references and jokes about social media that’ll fall flat with the 50+ senior business person market.

In the same breath, keep in mind that most people read at a grade school level. If you are trying to come across as smart by using big words, you are likely to put them off. Complicated sentences will just make them click away. So as a general rule of thumb:

“If you can’t explain it simply, you don’t understand it well enough.”

– Albert Einstein

What you can do today:

Have you defined your buyer persona? Good! Write to that guy or gal.

If you aren’t clear on who your audience is yet, download our free customer avatar template and fill it out. This exercise is an absolute necessity for any blogger/entrepreneur.

Knowing who your audience is means that you are able to write directly for them. Maybe your buyer persona is a single mom with an interest in Tai Chi. That’s awesome. Produce content that she’ll love.

4. Find Your Unique Angle

Search for anything and you’ll quickly realize that just about every topic has been written on in the past. It’s quite disheartening, and you might wonder how you will ever make a dent in the Google-sphere.

Producing good content is a priority, but take some time to think through your topic and decide what your perspective is on it. Bring your own thoughts into the piece, even if they are controversial. If you turn a couple heads, so what? This is how thought leaders are born.

What you can do today:

Read what has been produced before on your topic. After reading each article, stop and think about how it made you feel. Did you agree with everything that was written? What would you have changed?

Do some extra research if you find you just don’t know enough to form any opinion. Then, sum up your “take” on a topic in one or two sentences, and consider them part of your brief.

Don’t feel like you need to completely hit a 180 on every opinion out there. Your objective isn’t to be unique per se… if you repeat points that others make, that’s fine! Just be true to yourself when you write.

via Pinterest

5. Write Your First Draft “Drunk”

Stay with me, please.

We don’t advocate alcoholism (coffee is our weapon of choice for the day time). However, the idea is to write unconstrained and free from consequence.

Have fun with that first draft! Let loose and write in a flurry of keyboard clacks and ideas.

No idea is a bad one, just get it all down. The dreaded first draft is for you; the polished piece is for your audience.

What you can do today:

Give yourself 20-60 minutes to do a brain dump where you don’t stress the details. Give your voice it’s best chance to shine through, and be the star of your article. Don’t think too much about organization, SEO, keywords, or even grammar at this stage (that will come later). And don’t be afraid to take some risks: you can always take out anything inappropriate when you edit later!

After you’ve done a brain dump, then you can organize it into a cohesive outline and write your first draft. Edit twice: first for meaning and technical tweaks, and then for errors. After both times, you should be left with a piece that flows naturally and reads like a very smart, but very real person wrote it.

6. Sum Up the Takeaways

This may seem obvious, but it doesn’t matter if you’re having huge amounts of fun writing a post, but it just doesn’t click with readers and inspire them to take action.

Once again, the internet is a big place. If your audience isn’t connecting with your content or gaining valuable insight right off the bat, they leave faster than they came. There is plenty more out there.

What you can do today:

Always go back to your draft and ask yourself what value readers will take from it, if there’s anything that would confuse them, and if your references, quips and quotes will resonate with your target audience.

Always think: what exactly is your audience going to take away from this piece of content? Every article that you produce should have an objective in mind – at least one golden nugget of knowledge that your readers can learn and apply. Put those takeaways into your conclusion.

Remember, if you aren’t 100% sure what value your piece has, then no one will. It might mean going back to the drawing board and considering a new or revised angle.

7. Revisit Your Blogging Voice as Your Brand Grows

Your blogging voice is not something that you can find one time and forget about changing. 

As a solopreneur, your business will start expanding. Suddenly your little business is creating a movement. Maybe your brand messaging begins to change. Will your tone and values be the same today as they will be 6 months from now? Maybe not.

What you can do today:

Schedule a time to check in with yourself a few months from now. Are those first blogs your wrote as relevant today as they were then?

If your answer is yes, then that’s perfect – keep on keeping on! But, if your answer “heck no”, then you need to start over and redefine your tone, who you’re writing for, and what you want your message to be.

There’s Only One You

When it comes to sitting down to write any piece of content, we can very quickly psyche ourselves out. The inevitable imposter syndrome catches up with us, and we feel like we aren’t in a position of authority to discuss this topic – let alone have an opinion about it.

As solopreneurs we are confronted with imposter syndrome more often than we would like. But, it’s high time you put our fears in the back seat, strap in and start driving.

The world of blog writing is pretty saturated, but you can stand out, and make your content stand out. Make your writing reflect you, no matter the topic.

These tips will give you a great head start, but don’t be afraid to break the rules. There’s only one you, after all.


Lauren Neuper

Lauren is head of content & SEO at BEANcontent. This marketing agency helps small businesses tell their story through content that is engaging and infectiously funny. Need to amp up your online presence and connect with your audience? Get a content marketing makeover today!

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