11 Ways to Write an Intriguing Blog Post Introduction

traffic Sep 02, 2020

Want people to actually read your blog posts? Your introduction is absolutely critical. In this guide, we'll share 11 ways to write an intriguing blog post introduction.

Everybody knows that the headline is the most important part of a blog post.

Why?

Because headlines determine whether visitors will read a blog post or not. 

But what’s the second most important part?

The introduction of your blog post.

Here's why (let's break it down):

Bad headline = low traffic = VERY BAD

Good headline + bad introduction = high traffic + high bounce rate = BETTER, BUT STILL BAD

Good headline + good introduction = high traffic + low bounce rate + more time on page = GOOD

It’s really that easy. If you can write a great headline and introduction, you can get more people to read your posts, get more conversions, and achieve better SEO effects. 

So if you had trouble in the past getting more people to read your articles, you probably know why right now.

It's probably not because your article was bad. It's because you did not write a great introduction.

So if you want to know how to write great openings, you’ve come to the right place. In this post, we'll show you the strategies you need to write awesome introductions for your upcoming blog posts.

Ready to get started? Great! Let's go...

1. Focus on the First Sentence

When you write your introduction for your blog post, you need to focus on the opening line.

The opening line only has one purpose - to keep readers engaged and motivate them to read the rest of the introduction.

As you can see, the chance that a visitor leaves your site is immense in the first milliseconds:

In fact, your opening line makes or breaks your introduction.

But how do you write an engaging opening line? 

First of all, you want your opening line to be short and simple. This enables readers to capture all necessary information.

Second, you need to make your readers want more. Here are some of the best strategies to put this into practice:

2. Ask the Reader a Question

Asking your readers a question is an easy way to get their attention. 

But why? 

Because of our limbic reward system

When we feel a sense of curiosity, our limbic reward system is activated and dopamine is released.

Simply because of that, we want to go further and read the rest of the introduction.

3. Use a Shocking Quote

A great way to bring people to read your whole article introduction is to start with a shocking quote.

For example, let’s say you write an article about personal development or something similar.

You can use a quote like this that totally surprises the reader:

“Every problem is a gift—without problems we would not grow.” –Tony Robbins

This quote will surprise your readers because obviously, nobody thinks that a problem is a gift. 

When your visitors read something like this, they want to know more, and finally, they will read the rest of your introduction.

4. Tell the Reader a Story

Telling people stories is one of the most powerful ways to influence, teach, and inspire them. 

Through storytelling, people will feel the same mental and physical influences that the character in the story feels.

Good stories not only build a strong connection, but they also build trust between the reader and the author.

So what does this have to do with your opening line?

You can start your introduction with a relevant story, for example: 

  • "Ten years ago, I started with..."
  • "It took me 10 years…"

… and continue telling your story. 

You will notice that storytelling is a powerful strategy to suck readers into your article.

5. Use a Tried-and-True Introduction Formula

There are endless strategies to write introductions for blog posts. However, there are three types of openings that worked especially great over the years.

You can use these types of openings to implement them in your blog posts.

Here are three introduction formulas you can copy and use on your own blog (we'll cover these in the next few points):

1. Fear of Failure

2. AIDA

3. Show the Benefit (Direct)

6. Use the "Fear of Failure" Formula

Nobody wants to fail. Especially not when somebody puts a lot of hard work into a project or something similar.

Just imagine - you put years of work into one single project and it just fails.

Horrible.

If you remind people that they will probably fail if they don't consider the things you are going to teach them, they are willing to read the rest of your introduction.

So let’s take a closer look at this strategy on my blog post on how to get reviews on Amazon:

What I did here was to tell the reader that he will not get more reviews on Amazon unless he understands what motivates customers to leave positive feedback - which is actually true.

7. Use the "AIDA" Formula

Chances are high that you’ve heard of AIDA. It’s a famous marketing formula.

Here’s what AIDA stands for:

A: Attention

I: Interest

D: Desire

A: Action

First of all, you have to get the attention of your readers. We've already talked about how to do that - by creating an engaging opening line.

However, there are many more strategies. For example, you can use the fear of failure, which we covered above, to get your reader's attention.

No matter which strategy you use, the first thing to do is to get your reader's attention.

Then, there is interest. Interest results from attention. For example, you can tell the reader about a solution to his problem.

Will he be interested? Sure, he will - everyone is interested in the solution to his problem.

When it comes to desire, one thing is extremely important. At this stage, the reader has to decide whether or not he will read your article.

So what do you have to do here?

Quite simply, you need to show the reader all the benefits he can get from reading your article.

For example, if you write a blog post about growth hacking strategies. Then you could tell the reader that he can grow his audience three times faster.

Finally, what about action?

There are two ways to implement action in your blog posts. First, you can implement a call to action by telling your reader to take a pen and take notes while reading the rest of your article. Or you can tell him to read the article word for word because the information you give is really important.

The other way is to implement it at the end of your article. This way you can tell the reader to subscribe to your newsletter, buy a certain product, and so on...

8. Use the "Show the Benefit" ("Direct") Formula

This is also a strategy to get your visitors to read your blog posts - and it’s actually pretty easy.

The only thing you’ve to do is to directly show the benefit to the reader.

Here is an example of how to do this:

In this blog post about Amazon PPC, I say to the readers that they will know exactly how to set up an Amazon PPC campaign by reading this article.

Easy.

9. Use Simple Language

When you use too much complex language, everybody gets put to sleep. So whenever you write blog posts, make sure to write in plain English. 

Here are also a few other reasons why you should do so:

  • There is no ambiguity.
  • It is faster to read.
  • It is faster to write.

When it comes to writing in a great article introduction, it is extremely important to use simple language - you don't want to irritate your reader right from the start.

10. Use a Conversational Tone

When you write an introduction for your blog post, it's important to connect with your audience.

You need to make your audience feel and understand what you feel. In this way, you can build much more trust.

As a result, more visitors will read your blog posts, you will get more leads and finally, you’ll make more sales. 

But how do you build a strong connection with your audience?

One great way is to write conversationally. Writing is a conversation between the writer and the reader. It shouldn’t be a process of getting ideas onto paper.

If you write conversationally, you can build a deep connection with your audience. You should directly talk to the reader using YOU and I. Don’t try to sound important when writing your article introduction. It sounds boring and you’ll only put your readers to sleep.

11. Explain Why Your Blog Post is Super Important 

Readers are flooded daily with new information on the Internet and social media.

So what you have to do when you write a new article is to clearly describe in your intro why the reader should read the article.

It's basically about giving the reader a reason. If we have a reason to do something, we are more willing to do it than without a reason. Give them a compelling reason why they should read your post.

The Bottom Line

Intros are arguably more important than the rest of your blog post. If you don't have a good introduction, it really doesn't matter what else you said in your post because no one is going to read it.

Try to work continuously on your intros to get as many people as possible to read your blog posts. Taking the time to hone in on your introduction writing skills now will pay off big time!


Moritz Bauer is specialized in digital marketing and writes on his blog smartminded about how to sell on Amazon.

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