Want more blog traffic? Smart bloggers know social media is key. In this guide, we'll share 10 powerful ways to promote blogs on social media.
To date, there are 500 million blogs on the web.
The competition is tough.
To be successful, you'll need to use a variety of methods to promote your blog posts, including SEO, advertising, and social media.
Today, we'll share how to promote your blogs effectively on social media, turning your profiles into traffic-generating machines.
Here are 10 highly effective ways to promote blog posts on social media...
Google representatives have repeatedly stated that social signals are not a ranking factor in the direct meaning of this phrase. But the popularity of social networks is so high that it raises reasonable doubts. In practice, social networks have a huge potential for promoting a blog. One way to do this is to post a link to the blog in your personal or business profile on popular social networks.
Subscribers to profiles and communities in social networks are generally loyal to a brand or person. They use the services of the company or find the blog content useful. Therefore, they are more likely to follow links in profiles and react more actively to published content.
Social networks are a tasty "piece" of traffic that you definitely need to take. Moreover, the social profiles themselves are well ranked in the search engines. Therefore, a significant number of users from the search come first to social networks for branded queries, and then to the blog. Here is how the link can be included.
The first and main truth that you should remember when starting to promote your blog is that, regardless of your product or service, your target audience is in social networks. Therefore, the best way to tell a lot of people about your new article is to announce it in all social networks. However, make sure that your announcement is maximally catchy, intriguing and makes users want to follow the link and read the whole article. For this, you need to come up with a short but tenacious title, create a graphic element that will attract attention and pick the most correct hashtags. (Further, we will tell about it). This is how Neil Patel is realizing this approach.
At the initial stage of popularization, you just need to use the methods of free blog promotion. If it is still too early to collect link mass, and there is a danger of being hit by search engine filters, no one forbids you to announce your articles. With the right approach, this simple action can be of great benefit to your blog.
A large number of people reading and commenting on your posts for search engines is a signal that these articles are interesting. In addition, the announcements of articles significantly speed up their indexing.
However, it is good when you really have something to read. Therefore, having written several articles on the blog, do not rush to post one announcement after another. First, you should fill your blog with a certain amount of unique and interesting material. For example, use Trust My Paper to get the most detailed research on your topic.
This is necessary so that your blog will be remembered by readers. They should not immediately leave it after reading one or two articles, but spent enough time on the blog and became subscribers. Behavioral factors and target actions today are very important!
By the way, here is a useful note for you and one more way to increase the number of readers of your blog. When you create English-language content, that's fine, because, according to statistics, almost half of the traffic comes from countries where English is the main language.
On the one hand, it is good that you will reach the half, but the second half will never know anything about you. The way out is to create multilingual content. and make sure to come up not only with translation but also with localization of the product. And localization, in turn, is a way not only to expand the target audience but also to raise awareness and sales as much as possible.
Companies around the world sooner or later come to cooperate with opinion leaders. According to the CivicScience platform study, opinion leaders bring even more sales to the brand than celebrities. 22% of respondents answered that they made a purchase after the opinion leader recommended a product on his page.
Partnership with local influencers can be an extremely valuable marketing tool for a business. Regardless of whether you want to promote a brand image, product or service, these people have a target audience that seeks to hear their opinions and suggestions.
Thus, by working with opinion leaders, you can realize the following goals, in addition to promoting your blog:
However, it’s not worthwhile to expect a colossal effect from single feedback of the opinion leader (of course, if this is not a recommendation on the Taylor Swift’s or Kim Kardashian’s page, for example). But if you think carefully about the work, choose the target influencers and regularly, methodically working with them, you will get a positive effect.
Conducting various competitive promotions is not only a very effective method of maintaining a good level of attendance of a project but also an excellent means of attracting new targeted traffic, most of which are more likely to become regular visitors. Before you start organizing the giveaway, consider the following two points.
First, before holding a contest, you should monitor all available information resources that will lead traffic to a page describing the conditions of the giveaway.
Here is a great example of the giveaway that has really worked out.
There are various WordPress plugins that you can install and configure the necessary social networking buttons. Basically, most bloggers prefer to post these buttons after blog entries, but you are free to place them where you feel it is more effective.
The importance of this action is to provide users with a tool to gently tell their friends about an article from your blog using through their social network profile. You can try the very popular WordPress-plugin WP Social Buttons, which will allow you to set and arrange social networking buttons on your own website in an attractive way. Just see how can it be done.
The digital world is changing from day to day. We’ve seen some of the trends in digital marketing before, and if we look at a graph of trends in social networks over a certain period of time, we’ll find flawless changes that have occurred over several days, weeks, or months. These changes are associated with changes in the expectations, desires, and needs of customers, branding goals and much more. And even more changes can be expected in subsequent years. For example, see how the popularity of Instagram has grown over the past five years. This is the trend. Ignoring Instagram today is meaningless because the target audience is right there.
We have long known that looking at funny pictures is much more interesting than reading plain text. In today's Internet environment, visual elements play an even bigger role - thanks to them, both blog traffic and user engagement are increasing.
Infographic is a powerful interactive tool that many marketers already use to promote their websites and campaigns. When it is used, the traffic of visitors is definitely increased, therefore many bloggers take this issue very seriously.
Scientific studies have proven that the human brain loves infographics and this is completely obvious. Colorful and rich media is easy to understand. According to the scientific research, the amount of information in recent years has increased dramatically, and for the brain, it is like background noise, which is impossible to hide from. Reading even simple text takes much more time than the perception of images. Infographics simplify the processes of how the brain works. Agree, it is much more pleasant to view the illustration than to read long and tedious instructions. To be precise, the process of perception of infographics takes one-tenth of a second. Here is the example of how the result of the research is presented in the form of infographics.
When choosing hashtags, imagine that you yourself are representative of your target audience. Think about what keywords your potential customers use to find the right information. Your publication should match the users' expectations.
Popular hashtags are often too general. Because of this, the number of views of your content remains low, despite the increase in coverage.
This problem can be solved by combining hashtags. Include at least two tags in one post. One of them should be common and popular, and the second more specific. For example, you can include in the publication a general tag # internet marketing and a more specific mark # internet shop.
Also, the effectiveness of the use of tags depends on the ability of the blogger to use an adequate number of keywords. Using a maximum of one or two tags in a publication, you solve marketing problems and do not risk getting a “spam” mark. And using creative hashtags, you can start a new trend and draw additional attention to your brand.
For example, we may use the following hashtags for this article: #blogging, #blogpromotion #tipsthatwork.
In this case, it is not a shame to ask for interaction. You can work with other bloggers from adjacent niches (but not direct competitors) in either of the following two ways.
Online, your “brand” is a name and a blog. Guest posting helps promote both. Blog owners get great content, and your partners get more links and a growing number of subscribers.
It's simple: you get a positive mention of the brand/blog, a link from a reputable resource, and referral traffic. All this is one of the main ranking factors that are taken into account by search engines when determining the position of the site in search results.
Mutual PR, or mutual (cross) posting is the most effective free tool to promote your blog. The mechanics of action are elementary: bloggers with an audience of about the same quantity and quality exchange posts about each other. Thus, two bloggers exchange their subscribers. With a well-organized mutual PR, you can get a remarkable increase in followers without any expenses. Cross posting is a very common promotion tool. What's more, it's free.
The current situation is that modern trends are increasingly shifting towards social networks. We recommend developing a strategy to promote your blog based on exactly this position. Moreover, social networks have built-in tools for segmenting the target audience. Facebook is the King by the number of ways to segment an audience and reach it, Twitter and Instagram also have the ability to accurately search.
So, start looking for potential subscribers there. And do not forget that the content remains the core of any blog. If you create worthwhile publications, your subscribers themselves will promote them on social networks, creating an even more viral effect.
Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for Studicus, Diana also runs her own 3to5Marketing blog. What inspires her the most in her writing is traveling and meeting new people. Follow her on Twitter.
These are powerful techniques that I've used to help grow 7- and 8-figure online businesses– and they can work for you, too.